Online Reputation Management Can be key to Your Success
Spend any time wondering about your online reputation management? That’s what I thought! Based on a study by Erik Qualman of Socialnomics.com nearly three-quarters of consumers report they trust the feedback provided by online reviews. Also some 80 percent have changed their mind about buying a product after reading only one negative review online, and over 84 percent reveal the fact that they find online reviews to be a trusted source of information.
You must take negative reviews seriously and take measures to counter the effects!
Let’s have a look at five proven strategies to do that.
- Look at your brand’s search results regularly – Look at your company’s name in Google at least once a month. Google Alerts is a good idea to tell you when there is any conversation regarding you, your company name or your important keywords. Be sure to look beyond page one, as damaging entries may be lurking there on their way higher.
- Deal with negative content ASAP – Do your very best to make contact with the individual that posted the content in question as quickly as possible, especially if they are an unhappy buyer. Do your best to address their concerns in a positive manner. Don’t enter into a public tussle with them! You won’t like the results.
- Optimize your pages with the company name – Be sure your company’s name is prominent within your optimization, particularly in keywords, tags, and titles. The greater number of of your site’s pages that bear your name, the more chances Google will see your site as being the authority for this keyword (your company name) and rank you higher, particularly given the fact that most negative content will not have done any SEO.
- Create more content channels with your brand – You can use free blogs like WordPress.com, Blogger.com or even subdomains of your own site for this, along with your social channels such as YouTube, Facebook, and Google , will help keep the company name prominent. Post fresh content to these channels as well, so they retain their search positions.
- Ask your customers for reviews – The most apparent and by far the most useful tool for effective online reputation management is to ask your satisfied customers for a review. Stimulate and even reward reviews. This is also your very best source of social proof!
Follow these tips to protect your good name! Trust us…you’ll be glad you did.