Online Reputation Management Can be key to Your Success
Spend any time wondering about your online reputation management? That’s what I thought! Based on a study by Erik Qualman of Socialnomics.com nearly three-quarters of consumers report they trust the feedback provided by online reviews. Also some 80 percent have changed their mind about buying a product after reading only one negative review online, and over 84 percent reveal the fact that they find online reviews to be a trusted source of information. Read more →
Content marketing might be a term you’ve heard tossed about lately, yet still may not know exactly what it means for your small business. Simply put, content marketing is the practice of creating, collecting, and making available fresh content for one’s readers. This may come in many forms, including blog posts, articles, whitepapers, short reports, videos, podcasts, ebooks, social media and more. We live in an age that treasures information, and the more you are able to offer your readers with the greater authority you will carry in their eyes, which can often produce better rankings, increased traffic, links, and sales.
A lot of times, it’s as much about what you don’t do as what you do. This can be particularly true of your website. There are a boatload of crazy problems that can send website visitors running away from your website. Let‘s see which if any of these pertain to you.
No clear objective – According to DinkumInteractive.com you’ve got about 4 seconds to show what your site is all about before they leave.
Not making the content scannable – We read in chunks, if you can’t scan your webpage and have the gist of it in a few seconds, you might turn off a significant percentage of your visitors!
Not being mobile ready – Mobile is no longer an extravagance, as according to Google half of all web traffic is already mobile. Read more →