So why use infographics? Infographics have taken our world by storm, as we are all increasingly more inclined to process data visually than through the written word. Neuroscience explains why: based on research from 3M (maker of Post-its, among other things), 90% of data transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text! So some smart person somewhere invented infographics (probably Al Gore) to help us tell our stories. Now, smart businesses are utilizing these visually pleasing, data-rich illustrations to educate and engage new customers. Read more →
Most small businesses are always looking for ways to get more client referrals. However according to GrowThink.com some 58.6% of us don’t even make an effort to request them! This isn’t something that happens automagically, but instead is the offspring of a straightforward, targeted strategy applied consistently. So that you can catch the idea allow me to share seven easy tips to get more client referrals, quicker and easier than you might have believed possible!
Do you truly know how well you’re doing with your customers and clients? Are there trouble spots or gaps in your customer support you’re not aware of? Would you like to find out what they really think? There’s really only one way to get this information—ask them! A well-crafted customer survey can be a great tool to help you discover the answers to these and several other items you may not even have known were issues for your customers.
Although it’s been a few months since Google merged with Google Places to become Google Local, there is some confusion as to precisely what this new entity would grow to be. Not anymore. One glowing illustration of what is possible for small business is the Google business page for BakeSpace.com. They have utilized all of the features such as hangouts, video and more to garner more than 330,000 users within their circles. Companies are waking up to the massive opportunity that lies within Google Local and are finding fantastic ways to use it for finding buyers and prospects.
Think online reputation management is just for the big dogs? You better think again!
According to eMarketer 83% of consumers state that online reviews influence their opinions about a particular company, and 8 of 10 of these people added that a negative entry online is the cause of them changing their mind regarding that company. Even one negative review, justified or not, can negate all your best efforts if you haven’t prepared an online reputation strategy to handle it. So to help out with that I’d like to offer five strategies your business, and your brand, can use to monitor and manage your online reputation. Read more →
But you wouldn’t realize it studying the marketing activities of most local businesses…
The era of the smart phone is here but many small local business owners are still in the dark ages. They’re playing catch up with their clients and their behavior. A recent Web.com survey showed of 500 small business owners showed on 26 percent of respondents invested time and money in optimizing their website for mobile devices! What does this mean for small business owners? It means this is a great time to stand out from the crowd. The mobile customers are ripe for the picking and you’re in perfect position to reap the rewards! Read more →
5 Key Steps to Place Your Small Business Ahead of the Competition
Small business marketing isn’t for the faint of heart, but if you have been in marketing for more than two seconds, you know that. Marketing your business is dependent on doing some key factors well and these things will make or break a small business in this dog eat dog world we live in. Competition is intense and understanding how to make the most from your web pages is tricky.
Here are five necessary steps to get ahead of the game! Read more →
Facebook Is a Revolutionary Business Tool, but It Isn’t Magical Marketing Pixie Dust
With 9 billion users, Facebook is far and away the most used social network on the planet. If Facebook were a country, it would contain the third largest population, behind China and India. And like China and India, Facebook has its own customs and norms, and you should understand them so that you can fully leverage the site’s potential as a marketing tool. Whenever I see businesses fail on Facebook, it’s often because they don’t bother to find out the local customs. Read more →