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What infographics are and how you can use them in your business

So why use infographics? Infographics have taken our world by storm, as we are all increasingly more inclined to process data visually than through the written word. Neuroscience explains why: based on research from 3M (maker of Post-its, among other things), 90% of data transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text! So some smart person somewhere invented infographics (probably Al Gore) to help us tell our stories. Now, smart businesses are utilizing these visually pleasing, data-rich illustrations to educate and engage new customers. Here’s a great example of how one online marketer is using infographics to build his business.

There are a number of great reasons why you should consider using infographics in your business. Here’s just a few:

  • They are easily scanned and can be visually impressive, features that grab the attention of web browsers today
  • They are outstanding vehicles for presenting facts easily and in a neat, focused fashion.
  • They lend authority to your competency on the given subject
  • One of the best benefits of using infographics is because they can go viral, which can often result in large traffic spikes and search engine benefits
  • As images, they can be easily shared, which provides a number of benefits (based upon research conducted by social media expert Dan Zarrella, images get more shares and likes on Facebook than any other post type—even video)

And as an example of some of the power of infographics, what better way than—you guessed it—check out this infographic from WebmarketingGroup.co.uk.

Want to make your own infographics?

If you want to make your own infographics, there are sites and tools that enable you to jump in and create breathtaking infographics. At the basic level you can create them in PowerPoint, which isn’t as challenging as you might think. If you’re wanting a little more advanced or polished option, you might look into a tool like Visual.ly, where you can transform existing templates to your needs, or perhaps use a service like PiktoChart or Infogram.

What if you haven’t a design gene in you?

Simply outsource them. Many times we don’t have time, skills or patience to get the job done, especially if you’ve never really opened Photoshop before. Not to worry, as there are top-notch designers ready to make your infographics for you,and for a reasonable fee. A few of these places include 99Designs, Elance, Odesk, Fiverr, and Freelancer.com. Be sure you ask for samples of their work, set clear boundaries and expectations, and communicate clearly your vision, so there aren’t any surprises come delivery time!

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