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15 ways to screw up your website homepage

A lot of times, it’s as much about what you don’t do as what you do. This can be particularly true of your website. There are a boatload of crazy problems that can send website visitors running away from your website. Let‘s see which if any of these pertain to you.

  1. No clear objective – According to DinkumInteractive.com you’ve got about 4 seconds to show what your site is all about before they leave.
  2. Not making the content scannable – We read in chunks, if you can’t scan your webpage and have the gist of it in a few seconds, you might turn off a significant percentage of your visitors!
  3. Not being mobile ready – Mobile is no longer an extravagance, as according to Google half of all web traffic is already mobile.
  4. Not using video on your site – Videos rule, but whatever you decide to do, avoid autoplaying music no matter what!
  5. No fresh, quality content – No challenging to read text, spelling or grammar boo-boos, or overly long pages.
  6. Hard-to-find contact information – Make sure we can get in touch with you if we want to!
  7. Not collecting email addresses – Also a necessity. Building a list is one of the keys to long-term success online.
  8. Not utilizing title and description Meta tags on your website – These can help you get indexed and ranked in the search engines.
  9. Lack of social sharing buttons – Like it or not, making your site be shareable on social sites is where the party is, so get over it!
  10. No or poor Calls-to-Action – You want an action from your visitors; ask for it!
  11. No clear site navigation – Don’t use drop down menus, and make sure every page on your website incorporates a link back to the home page.
  12. Not optimizing images – You need to use the ALT and TITLE attributes for any images you post.
  13. Overuse of Flash – Besides being a pain for the GoogleBot to read, it may be very annoying to your visitors.
  14. No metrics to determine your progress – Do you really not want to learn how many people are coming around and from where? What do they like, or not like?
  15. “Intro” pages – These are merely a hurdle to your content. You really want to go there? (I’m looking at you, fancy restaurants.)
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