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5 Reasons You Need a Mobile Marketing Strategy for Your Business

The web is going mobile, and it’s still not too late to jump aboard the mobile bandwagon and capture a piece of what is growing to be a rather large pie! Google reports that more than one half of all local searches are executed on mobile devices of some sort. Everyone is doing business on the move, browsing and price comparing on the way to shop. Now is the time to make sure your small business is aligned to take advantage of this mobile revolution. Here are five easy ways to get this done!

  1. Having a mobile ready site – Making certain your website is able to be viewed on any mobile device is a mandatory first step. There is something of an art to constructing the mobile version of your website, since the emphasis here is on speed. It is estimated you’ve got about five seconds for your site to load on a mobile device or they’re on to greener pastures. Make sure that your site loads fast and looks good! Based on Google polling, 52% of users say a bad mobile experience causes them to be much less likely to engage with a business.
  2. Offering deals, coupons and incentives to readers – 29% of consumers indicate a readiness to download a coupon from their mobile device. Take them up on it! Currently, only 10% of consumers have received a coupon from a local merchant, according to a poll from Mercator Advisory Group. It’s time to get out in front of this trend and stake your claim!
  3. Buy inexpensive mobile advertising – Mobile paid ads are the new kid on the block, but there is a great deal of opportunity with these. Costs are still quite low, and you can get a considerable amount of targeted traffic to your site rapidly.
  4. Create a mobile loyalty program – Using a mobile platform to make a mobile loyalty program is simply a smart thing to do. No longer only used by eating establishments, you can make rabid fans by making use of a simple, simple to operate digital loyalty card application.
  5. Utilize mobile email and SMS – Mobile email is currently being opened at a rate of 41%, and is on pace to surpass PC open rates by the end of 2013, reported by MarketingLand.com. SMS (texting) provides a whopping 95% open rate. These two stats by themselves ought to be enough to get you mixed up in the mobile side of marketing!
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