Social media is a ripe land for developing connections, as well as for offending and creating enemies. Understanding what you shouldn’t do in relation to social media is nearly as important as understanding what you should be doing. Here are some social media mistakes to avoid like the plague!
Jokes in poor taste – It should be obvious, but you need to put on your thinking cap before you tweet, update or post. And above all, don’t try and take advantage of someone else’s misfortune as a way to promote your products or services. While a celebrity death or humiliation might appear to be easy pickings for trending traffic, you can actually end up alienating more people than you attract!
Offensive statements and political rants – Closely connected is the temptation to broadcast your preferences political, social or otherwise, which may well have the misfortune of NOT aligning with those of your clients and customers. Don’t go there! Avoid sharing anything that might be misunderstood, or you’ll end up scrambling for cover! Once trust is broken, it’s very hard to rebuild.
Not making business only accounts – An account solely dedicated to your company has not only a greater chance of being found in the search engine results, it projects an altogether more professional image for your business.
No social media buttons on your website – They are readily available for all social media platforms, and you’re shooting yourself in the foot if they are inaccessible on your homepage and every post you make. This makes it easy for your readers to share your content and in doing so help promote your business.
Not using your social media profiles to link back to your site – You’ve gone to all the trouble to build and use these social sites, why not take the free, authoritative link they’re offering back to you! Facebook, Twitter, YouTube, LinkedIn, and Google all permit you to link back to your website. There’s five great links to your site, and a great chance for your (hopefully) many followers to end up on your site.