Think online reputation management is just for the big dogs? You better think again!
According to eMarketer 83% of consumers state that online reviews influence their opinions about a particular company, and 8 of 10 of these people added that a negative entry online is the cause of them changing their mind regarding that company. Even one negative review, justified or not, can negate all your best efforts if you haven’t prepared an online reputation strategy to handle it. So to help out with that I’d like to offer five strategies your business, and your brand, can use to monitor and manage your online reputation. Read more →
The web is going mobile, and it’s still not too late to jump aboard the mobile bandwagon and capture a piece of what is growing to be a rather large pie! Google reports that more than one half of all local searches are executed on mobile devices of some sort. Everyone is doing business on the move, browsing and price comparing on the way to shop. Now is the time to make sure your small business is aligned to take advantage of this mobile revolution. Here are five easy ways to get this done! Read more →
Social media is a ripe land for developing connections, as well as for offending and creating enemies. Understanding what you shouldn’t do in relation to social media is nearly as important as understanding what you should be doing. Here are some social media mistakes to avoid like the plague! Read more →
Wondering the best ways to improve your Facebook page quickly and easily? There are many ways to do this, but to help you get off to a flying start we’ll limit ourselves to just eight for now. These methods will not only help you to get more visibility in Google, but in addition lay the groundwork for better customer relationships that result in greater loyalty, which has obvious and numerous benefits. Read more →
Google+ has so far not been taken overly serious by businesses trying to market their products and services. This is quickly changing! Google+ has positioned itself nicely to challenge Facebook as a major social network for business. Websites using the +1 Button increase page traffic by 350%, and more than 925,000 people join Google+ each day! Combine all of the functionality of your Google account, and massive search engine benefits, you have something we can get excited about. Read more →
But you wouldn’t realize it studying the marketing activities of most local businesses…
The era of the smart phone is here but many small local business owners are still in the dark ages. They’re playing catch up with their clients and their behavior. A recent Web.com survey showed of 500 small business owners showed on 26 percent of respondents invested time and money in optimizing their website for mobile devices! What does this mean for small business owners? It means this is a great time to stand out from the crowd. The mobile customers are ripe for the picking and you’re in perfect position to reap the rewards! Read more →
5 Key Steps to Place Your Small Business Ahead of the Competition
Small business marketing isn’t for the faint of heart, but if you have been in marketing for more than two seconds, you know that. Marketing your business is dependent on doing some key factors well and these things will make or break a small business in this dog eat dog world we live in. Competition is intense and understanding how to make the most from your web pages is tricky.
Here are five necessary steps to get ahead of the game! Read more →
Facebook Is a Revolutionary Business Tool, but It Isn’t Magical Marketing Pixie Dust
With 9 billion users, Facebook is far and away the most used social network on the planet. If Facebook were a country, it would contain the third largest population, behind China and India. And like China and India, Facebook has its own customs and norms, and you should understand them so that you can fully leverage the site’s potential as a marketing tool. Whenever I see businesses fail on Facebook, it’s often because they don’t bother to find out the local customs. Read more →
LinkedIn is the Rodney Dangerfield of social media: despite having 200 million highly influential subscribers, it gets no respect. Even though it is consistently ranked among social giants Facebook and Twitter, it doesn’t seem to get as much hype from the mainstream media. But as a tool for marketing your business, it comes with a huge edge over its widely used peers. Because unlike Facebook and Twitter, which regularly exchange cat photos, inane one-liners and political rants from nutty uncles, LinkedIn is all business. Read more →