Think online reputation management is just for the big dogs? You better think again!
According to eMarketer 83% of consumers state that online reviews influence their opinions about a particular company, and 8 of 10 of these people added that a negative entry online is the cause of them changing their mind regarding that company. Even one negative review, justified or not, can negate all your best efforts if you haven’t prepared an online reputation strategy to handle it. So to help out with that I’d like to offer five strategies your business, and your brand, can use to monitor and manage your online reputation.
Read more →